Simon Bernstein - Chief Executive Officer Simon has 30 years’ voluntary sector experience. Before joining Longfield, he was CEO of Alive Activities, an award-winning Bristol-based social care charity. Prior to this he held interim director roles and provided consultancy for national and local charities, including health and social care, refugee, environmental, children's and disability organisations. Simon was Director of Communications & Fundraising at Friends of the Earth for five years, where he doubled income to £8m and introduced new branding internationally still being used today. He has an MBA from Imperial College and experience as a charity trustee and a school governor.